On Digestion, Fresh Breath and Snake Bites

So how did the merchants, maharajahs, and anyone else who cared a little (and had some money), freshen their breath after an inevitably rich Indian meal in centuries gone by? There must be an answer and my guess is that Indian history may have taken a different course had there been no way to freshen the breath or clear up the digestive system. Mumtaz Mahal would have died or run away from Shah Jahan long before the Taj Mahal was built and there may have been a few chapters missing from the Kama Sutra.

And the remedy one presumes was the basic fennel seed (Saunf), which today many of us see in little bowls parked at our table or at the reception of Indian restaurants. Some(most)times they are mixed with colourful sweet supari to liven up the taste. The seeds' ability to freshen breath and help the digestive system have long been known. Unlike mints, the seeds are natural and not overly sweet, if at all. There is something inherently proportional about the way they tackle bad breath. Or to put it differently, unlike mints, they do not disable the mouth from doing something else once digested. And if these advantages were not enough, fennel seeds are also understood to help with snake bites. However there is a problem of marketing. I mean presented as they are today, in abundance in faux indian pots, they hardly inspire confidence for the uninitiated. Put simply, seeds are not fashionable, unless they are pumpkin and served as lovely exotic toppings in cool(ish) salad bars. 

Mooli's can re-launch the Saunf to the wider world, and do very well in the process. Whatever lovely dishes are served at Mooli's, S&M will need to show some commitment to their customers' post-Mooli's experience. And the Saunf, with its advantages over mints, can do exactly that. However presentation is key, not least for the Mooli's brand itself. Here my suggestion would be to have a few seeds, rather than many as are found in packets today (I say 3 but it depends on their strength), in a nice small packet served with every edible item. How this would look will need some design input I imagine, but I would, as a starting idea, put forward a plain coloured packet with the words: "For Fresh Breath + Digestion + Snake Bites".