Know who you are

I have been religiously reading Seth Godin's blog for a while now. His posts tend to be insightful and to the point. This is my attempt at writing a Seth Godin type post.

Some people are better than others at knowing who they are. What makes them tick, what they're good at, what they're weak at, what motivates them, what's really important to them. The increased self-awareness helps them make tough decisions, prioritise and ultimately make their lives better.

It is the same with companies. The really strong companies know exactly who they are. What they are really good at, what they won't compromise on, what kind of people fit in their organisation. This doesn't mean they aren't flexible, just that they are aware of their DNA so when faced with big decisions, they know which way to go.

Many years ago I remember having an espresso (with jaffa cakes of course) with a friend at the BCG coffee station. I was telling him how Mooli's would be great at everything. He paused and said, 'you can't be great at everything'. He was right.

Figure out who you are. What's really important to you, what you won't compromise on, what you are going to focus on.

Then go kick some ass.