Horses Running Endlessly

Yesterday, I had the pleasure of visiting the Gabriel Orozco exhibition at the Tate. I thought that one of his installation pieces - "Horses Running Endlessly" was a very good reflection of the quick service restaurant industry at the moment.....a land grab involving the West End, City, Westfield, Canary Wharf, the East, Islington, Kensington.....and back.

"Orozco has created a variant of chess, with four colours of square on a board which is four times as large as normal. This altered game is wholly populated with knights, the only chessmen to move horizontally and vertically in a single move. With no king to capture, the conventional goal of the game has disappeared, leaving the possibility of an infinite circular dance of pieces."

Why do we do it?

I get asked this question all the time.

"What made you do it???"

Why does someone throw up many years of education, a "good" profession in the City....to start Mooli's. At a fraction of the pay, and six times the hard work and stress.

Because its REAL. Everyday we touch the lives of 400 odd people. We make their lunch breaks a little brighter or we finish off their day with a little bit of sunshine.

"@lovelychaos Oh god I don't want to leave soho and its warm embrace and @moolis"

"@onsomuchfire Thank god for @Moolis. There is nothing a goat and cumin potato roll cannot cure"

"@helenmusic Mmmmmmmmmmmmoolis....!"

"@ndeigman I will never eat anywhere that isn't @moolis ever again as long as I live (or as long as I work in Soho... which ever ends first.)"

"@CharlesGillett Just decided upon waking up hungover, I'm getting a goat @moolis tomorrow. I'm looking forward to it so much, my eyes are bleeding"

Everyday people thank us for their mooli. And that is priceless. That is why we do it. And we now need to reach more people.